Digital media has changed the way we live

The rise in popularity of digital imagery means we are accumulating data files like never before. Storage is solved, but search and discoverability is not. Whether your images are for work or home, imagine how easy it would be to be able to find one very specific image from thousands in just seconds?


Our digital image collections are usually all over the place. Saved in multiple libraries, collections and different business divisions. It's hard to find anything, and sometime even when you do find it, how has it been used? Where has it been used? Who has copyright? Is this the right version? There is a lot of unnecessary manual processes for staff to administer, find, track, use, edit, collaborate and share - Sortal can change all that for the better.


Across your life, imagine how many memories you have, how many photos you will take, and how many digital files you ‘collect’ - it could be millions! That's a lot to sort through. Sortal will help you find specific photos and information when you want them.

Our Mission

It's all about you.

Sortal wants to help you manage your vast digital collections. These represent your life, your work, your memories. In many ways, these are part of who you are. As life events happen, Sortal will be there to help sort through the digital junk to get back to what is important and valuable to you.


Our company values mean that we will look after your photos and your information, they will be safe and secure. We are committed to empowering connection, privacy, innovation, diversity and ethical practice.

We believe it should be easy for people to quickly navigate the digital junk to find exactly what they want. Sortal transforms how people manage and remember their digital footprint, in both their personal and professional lives.
— Majella Edwards, CEO and Co Founder

What We've Achieved

  • Good Design Award Winner 2019, digital design for apps and software.

  • Runner up for Queensland Startup of the Year, June 2019 (Merit iAward by AIIA).

  • Launched our Early Access Program for Sortal May 2019.

  • Top 100 global startups (advanced technology), Jumpstarter, Hong Kong 2019.

  • Launched our Photo Poet app to the App Store 2018

  • The Brisbane Lord Mayor’s Global Entrepreneur Program grant recipient 2018

  • Brisbane City Council Innovation Grant 2018

  • Sortal 1.0 app was released for iOS beta in Feb 2018

  • Collider Accelerator for Creative Tech, Brisbane 2017

  • Winners of the Startup Weekend for Creative Tech, Australia 2017

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